Announcing - B2B Marketing Excellence

Marybeth Fraser and Dana Theus, executive marketing consultants and adjunct professors at George Mason University’s School of Management,  have joined forces to launch B2B Marketing Excellence.

The new company will target a growing deficit in professional development opportunities and resources available to B2B and B2G marketers in today's fast-moving knowledge economy. "Many marketing training resources do a solid job at addressing the demographic and psychographic challenges of consumer marketing," said Marybeth Fraser, Principal. "However, marketing to a business or government agency requires understanding the special dynamics of the organizational sale. Branding and positioning are just as critical in B2B marketing as they are in B2C, but the techniques and nuances of being effective can be dramatically different."

The company will offer courses in the core marketing disciplines: branding, product marketing, marketing communications and sales enablement. In addition to covering the specific B2B and B2G requirements in each of these functional areas, B2B Marketing Excellence will also address the unique challenges facing business marketers in Web 2.0 and social media environments, which are becoming critical to communications and promotion.  Taking a practical approach to staying on top of these rapidly developing opportunities, the company will launch the  B2B Expert's Forum, a social networking community and knowledge based wiki for business marketers to share best practices and business case information.

"Social media marketing opportunities are developing more rapidly than most organizations realize," noted Dana Theus, Principal. "The implications for branding, product development, promotion and even sales are evolving as we speak and we are taking a 'learn-by-doing' approach with our social network, B2B Expert's Forum." The B2B Expert's Forum will be available in April, 2008.

About B2B Marketing Excellence
B2B Marketing Excellence is the business marketer’s professional development advantage. Lively training courses, experience-based methodologies, our B2B/B2G focused blog and the B2B Expert's Forum social networking community, all provide marketing executives and up-and-comers the strategic edge. Join our expert’s community and distinguish yourself in the knowledge economy. B2B Marketing Excellence is based in Arlington, Virginia. To learn more please visit www.B2BMarketingExcellence.com.